The PranaHana

Overview

Hana is a trauma-informed breathwork facilitator in Bend, Oregon. Together we built a brand identity and website that played up her synchronistic name and encompassed the concept of inhaling and exhaling – expansion and contraction. The PranaHana name emerged by blending ‘Prana’ clients’ name, ‘Hana’. Together it’s a bit of play on words/rhyming with ‘Pranayama’ which is the ancient yogic practice of controlling breath to regulate "prana" (vital life force). Hana is literally a facilitator of this practice.

The use of exaggerated serifs

The overall feel of Hana’s website needed to be open, airy, and expansive while still being grounded and timeless. We used iconography and design elements to create visual flow and connection points. Subtle animations allowed elements to shrink and grow on scroll emulating the movements of breathing. A simple button hover added a small circle centered underneath the button border mimics the diacritical mark below the ‘N’ in ‘Prana’. Decorative photo frames creates architectural layers and adds a unique interest.

The simple but so intentionally designed details make this project one of my forever favorites.