Heather Walker Janz

Heather Walker Janz is a therapist, leader, coach, speaker, and online educator. She is passionate about creating tools and resources to empower young adults to pursue mental health betterment to ultimately realize and reach their full potential. 

For Heather’s rebrand, we wanted to create a visual identity that was fun, warm, and inviting while also matching the top-notch quality of content and resources that Heather creates for her community. 

Heather’s online school called Help Yourself University challenges the stigma that free to no-cost education and therapy services are low quality. Our goal was to create a space where everyone is treated like they are seeking services from high-end, professional company because they are worth it—no matter where they came from. The end result was a cohesive visual brand that positioned Heather as an expert but still felt approachable and attainable to her ideal young-adult client.