Carolina Special Sauce


Carolina Special Sauce (CSS) was founded to deliver a superior product to the rapidly-growing hemp wellness industry through their flagship products made with Delta 8 isolate as well as other minor cannabinoids. D8 is a close cousin of THC and carries similar benefits without the paranoia (and it’s legal!). 

Carolina Special Sauce is not just another CDB dispensary, it’s a lifestyle. Rather than positioning as a supplemental wellness hub, CSS is like your local craft brewery that you frequent to enjoy time well spent with friends and good, quality beer. Nobody wants to research all of the ingredients in their beer to see if it’s the solution they’re looking for—they are looking for community, detachment, elevated experiences with friends and family. Our goal was to create a brand that embodied just that—your everyday CBD company for the everyman.

 

Brand Pillars

  • Community

  • Family

  • Health

  • Humor

Project Scope

  • Brand Identity

  • Product Packaging

  • Semi-Custom Shopify Website

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With Kelly Bennett

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Unlocking SOR